A few months ago I did some lettering for Hanna Andersson’s spring catalog and retail environments. In their own words, “Hanna Andersson makes soft, quality basics inspired by our Swedish heritage”…and some rad striped pajamas in sizes for the whole family!
The client wanted a playful messy script that didn’t look like a font. I always enjoy working with custom type and letters, so this project was right up my alley. After completing the phrases using a brush pen, they were traced so they could be used at a large scale in-store.
Bravo! Love it. I’m coming to you next time I need hand-lettering, that is for sure.
Nice work! I’ll have real catalogs next week if you want to see this in print. Or go by the store at 10th/Flanders.