Island Mist Logo and Illustrations

I’m excited to finally share a project I worked on at the beginning of 2011 for Boyds Coffee. The project entailed updating their logo and branding for Island Mist, a line of iced teas. Their previous logo used the font Papyrus, and the people at Boyds wanted to nix it…I felt like I had hit the designer jackpot! The new logo is a refined version using a “cool pool” border and some slightly retro island-inspired type.

Left: old logo in Papyrus...Right: new logo NOT in Papyrus

Another portion of the project was to create flavor labels for dispensers in restaurants and convenience stores. Most of the competition used giant images of iced tea in a glass, usually splashing out of it with lots of ice everywhere. It kind of looked like watered down coke. It’s my belief that you don’t always have to SHOW people watered down coke to make them want iced tea. So for Island Mist’s new dispenser wraps we chose the next closest thing to induce thirst: a series of summer beach illustrations.

Island Mist iced tea flavors: raspberry herbal iced tea, organic green tea with mango, tropical iced tea, island blend iced tea, green tea, strawberry peach iced tea, and earl grey iced tea.
When I see a tropical beach scene I want two things: sunblock and to know how to swim with my head underwater. But I'm guessing people less peculiar than I will probably want a drink of something refreshing...like maybe an iced tea.

A bevy of spot illustrations were also created to populate the wraps and be used in various point-of-sale and marketing materials. Here are a few of them…

Technology Used to Find Dinner, Hunger Averted

A recent brush with hunger left a North Bend, Virginia, man shaken, yet thankful for the support of his wide network of digital acquaintances. Local field correspondent Noilly Prat sat down with John Davis to recount the events leading up to his stomach rumbling near-miss.

Davis recounts, “You shouldn’t settle on where you’re going to eat dinner lightly, so I tweeted ‘NEbody know wings joint with HH deals between Woodby street and 6th ave?’ as well as updating my Facebook status to ‘going out to eat tonight, any suggestions?’  After 45 minutes passed without a response I knew I’d have to dig deeper to find my evening meal.

Social networking isn't always on time.

“First, I tried to think of all the places I might like to eat, but nothing seemed quite right. I wanted something light but savory, but not too greasy, with wings on the menu but no cracked peanuts on the floor, and of course a screaming deal on happy hour,” he explained. “That’s not too much to ask, is it?” Continue reading “Technology Used to Find Dinner, Hunger Averted” →

Calling All Timbers Fans!

Recently I had the opportunity to spend a few days with Jelly Helm Studio working on two giant fan murals for the Portland Timbers. You’ve probably seen the official billboards and branding around town, and soon there will be a billboard featuring four fans chosen through popular vote by the general public.

When the namesake of the studio first told me about the project I had about 3,817 internal conniption fits thinking about the size of file it would generate, and then got down to it. Which meant placing photos of 1,200 soccer fans into two 10×15 foot and 7×21 foot murals.

To get into the right mindset, I wore my Timbers-themed outfit, held my own miniature photo shoot and did my best impersonation of a sports fan.

As the 1,201st fan to use this ax, this pose caused a light burning sensation on my tongue that lasted for about three hours. I am not kidding you.

After spending a fair bit of time with the fan photos, the giant grid of Timbers support began to grow on me. I’m not a sports nut, but seeing the range of soccer enthusiasts, from grizzled grandpas to sweet little girls, showed off one of the better sides of sporting culture – solidarity. Here are a few of my favorites… Continue reading “Calling All Timbers Fans!” →