Here is a headline I lettered for Tofurky (through CD Gary Huck) to use in their holiday ads promoting their meat alternative products geared towards Thanksgiving, Christmas and the like. It was created in the same vein as the lettering library I created for Tofurky, but with a (relatively) more formal feel to the piece.
As a person very focused on food, and traditions, and therefore food traditions, I liked the message of this. Being a carnivore, I skate carefree through each meal eating whatever I please. Pretty much the only thing that stops me in my tracks is a stewed cabbage. For vegetarians and vegans it isn’t always as easy, especially during traditional meals centered around meat or in areas where people aren’t as aware of what being vegetarian/vegan means. So all you vegginuts, Tofurky has you covered for whatever tempeh/soy/non-meat based holiday feast you might want to gorge on. Here is the lettering incorporated into one of the ads.
