A client I have always enjoyed working for is Umpqua Bank, which was the case again in my latest project with them to create branding for an event series duo. The two part branding was for a book event series (Bella Voce) and follow-up educational talks on wealth management and planning (Wise Women Conversations). The collateral needed to be upscale and feminine for an audience of women aged 40-60 with money to manage.
Taking cues from Umpqua’s Private Bank branding, the new collateral uses a woodgrain pattern paired with intricate but modern flourishes to adorn the range of 16 pieces created for the two event series. This simple structure is combined with a brand color palette – the gray + chocolate (or brown, as most people call it) used for UPB is shifted to a gray + teal combo while still staying on brand.
The two logotypes were hand-lettered by Mary Snow, and Kate Zimmerman art directed the project. To learn more about the events, visit Bella Voce’s page or the Wise Women page on Umpqua Bank’s website.
