Slingshot Pale Ale

Sling Shot Extra Pale Ale is a seasonal summer beer by MacTarnahan’s Brewing Co. A character dashes by, hinting at a backstory that involves mischief and lots of it. Cool and hot colors recall the dry, dusty heat of summer that relents to a refreshing breeze as the evening wanes. Strong references to their current packaging created a strong presence on shelf while allowing the individual elements to this beer to shine. Custom typography and illustration create a fully integrated feel to this working man’s beer.

Client

MacTarnahan’s Brewing Co

Scope

design, custom typography, and illustration for bottle label, 6-pack and 24-case

Agency

Sockeye Creative

Role

designer

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