Café Noir Infographic

Here are the results from my first direct freelance project with a Danish client – an illustration and info graphic project made in collaboration with food communicator Marie Sainabou Jeng for Café Noir.

Café Noir was hosting an event for Danish media in relation to their release of Aroma Editions, four new coffee products created with the coffee experience in mind, not just throwing back a cup of black liquid for the sake of an energy boost and scalding your uvula. The poster was created to give journalists key facts around Café Noir’s research, in addition to having a coffee tasting and some informational mini-classes about coffee.

Style-wise the piece was created to fit in with the Aroma Editions brand with illustrations that matched their packaging and were simple enough to be stand alone graphics in printed and online media.

The info graphic focused on the data that informed Café Noir to follow the story of taste in their new product line. For example, did you know that coffee has 28 distinguishable tastes and 66 aromas? Most people drink coffee because it is a part of their routine? Presented with these two facts, I think it’s high time that coffee drinkers get out of their rut and experience at least a few of the nearly unending flavor possibilities when it comes to being a coffee connoisseur.

Poster infographic for Café Noir.
Close up of selected illustrations in Café Noir style.

Testing, Testing

At times things feel like a test. A good test, an unknown test, a test that will explain something later, a test that will reveal surprising results, a test that is just plain fun. Due to a genetic splicing experiment between two people, my parents, I am equal parts implementor of MAKING THINGS WORK and EXPERIMENTS. Sometimes the functional part comes first, but I find when the experiment part comes first it leads to a function I never would have imagined. For example, a new way to cook an egg.

Experiment No. 1 - egg on a stick. A sunny side egg hanging precariously on a roughly hewn roasting stick.

CWA Packaging Typography

One of the larger projects I helped on this past summer while completing a freelance contract at Bessermachen was an internal packaging project. It was made for Bessermachen’s parent company, Brandhouse, and was the third annual edition of “CWA”. Twelve archetypes are used communicate Brandhouse’s way of approaching brands, and the delivery method is a series of chocolate packaging. My main role was to develop the typography that portrayed these archetypes.

Choosing or creating a typeface to convey an archetype, and having each archetype be distinct within the group, for an audience that isn’t designers is a good (challenging) challenge. The twelve archetypes included: The Everyman, The Innocent, The Entertainer , The Creator, The King, The Hero, The Adventurer, The Rebel, The Wise Man, The Caregiver, The Magician, and The Seducer.

To see the full case study and packaging series by Bessermachen, visit their website, or check out the packaging featured on the blog The Dieline.

Typographic archetypes.