At the end of last year I was lucky enough to help create branding for an idea called Mister Museum. Sometimes when a new client crosses your path, you just KNOW it was meant to be. Here is a stylized version of the Bureau’s first meeting with the man behind Mister Museum.
MM:
- I’d like to promote the content that museums and educational institutions curate, but in a more interesting manner so that it engages the general public. Basically, this would be a venture for increasing art and science literacy, with a point of view.
BB:
- LEARNING IS THE COOLEST!
MM:
- My target audience is people that are curious about things in general with access to up-to-date technology.
BB:
- THAT’S ME! SCREW INTERNET EXPLORER 6!
MM:
- I don’t want this to be any old museum-y logo. It should be fun!
BB:
- I LIKE FUN!
As you can see, I was psyched to help build a voice for such an interesting client. We decided a logo, website and e-newsletter were the best things to start Mister Museum off on the right foot. So, I got to work. I started with a typical brainstorming exercise, the word cluster, a very useful tool in case you get stuck in a creative fire swamp. Continue reading “Mister Museum, The Debut and Making Of”