In September I landed one of the larger projects I’ve tackled since going solo – branding and packaging for a start-up Hawaiian gift company. I love to work on packaging, especially if it is food related, so this was a great gig. Unfortunately, due to a macadamia drought, the packaging component was put on hold midway through the project. Major bummer! Designers get used to strange things derailing projects, but I never imagined a nut shortage would be one of those things.
Nuts or no nuts, the client still needed a logo and website, so I finished up those elements while we waited for the macadamias to make a comeback (still waiting).
I created a straightforward logotype with tone-on-tone sky and surf colors, intentionally steering clear of the clichéd palm trees and hula girls that adorn many a Hawaiian logo. The logo needed to be used in various situations, so a few options were created to accommodate different uses. Continue reading “Kahuna Gift Company Logo”