Portland's New Food Pyramid


Enjoy a good gastro-challenge? Love making tiny checkmarks? Need more refrigerator swag? Don’t we all! That’s why my friend Jen compiled the Eat Sheet, a stalwart Facestuffer’s best friend, to go along with her new guidebook. Affix it to your fridge, steering wheel, elliptical machine, or antacids bottle, then Go Forth And Eat!

You can download your very own Eat Sheet right here.

Portland's 100 Best Places to Stuff Your Faces: EAT SHEET. A checklist of all the best places to eat in Portland, Oregon.

Portland’s New Food Pyramid


Enjoy a good gastro-challenge? Love making tiny checkmarks? Need more refrigerator swag? Don’t we all! That’s why my friend Jen compiled the Eat Sheet, a stalwart Facestuffer’s best friend, to go along with her new guidebook. Affix it to your fridge, steering wheel, elliptical machine, or antacids bottle, then Go Forth And Eat!

You can download your very own Eat Sheet right here.

Portland's 100 Best Places to Stuff Your Faces: EAT SHEET. A checklist of all the best places to eat in Portland, Oregon.

Portland's 100 Best Places to Stuff Your Faces


For the past five months I have been working on a side project that IS…NOW…FINISHED. Written by Jen Stevenson, it’s a guidebook of all the best places to eat in Portland, Oregon. Between her hilarious writing style, meticulous research (seriously, who else eats three dinners a night?) and single-minded obsession with food, I think this one is a keeper.

Your chance to become a champion face stuffer.

Jen writes the blog Under the Table, and follows the mantra of “if you don’t have anything nice to say, don’t say it at all”. It’s refreshing to work with somebody who focuses on the positive, and we all know it gets a bit tedious to sift through thousands of polarizing Yelp reviews. Instead, Jen only features what she considers is the best, and leaves the rest up to you. How you decide to stuff your face is, as we all know, a personal preference.

A very formal place setting used in a not so formal way.
Primary Diagram: How to Properly Stuff Your Face.

This project was a labor of love in many ways. As a fledgling self-publisher the budget was in the pro-bono range, so instead of cold hard money I accepted a few free meals, a flexible timeline, and a fair amount of creative freedom in exchange for my efforts. Having a single pro-bono project at a time is also a good way to get some kicks that you might not otherwise get from paid projects. Kicks like hand drawing maps of Portland…

Close up of hand-illustrated map of Southeast Portland, including Laurelhurst park, Ladd's addition and all those other trendy areas.
Put a bird on it, Southeast Portland!

To Jen’s credit, she chose the high road in the production phase by printing the book at local Brown Printing instead of producing the book in China or through an online vendor with less material options and size limitations.

Get ready to stuff your face! Lasagna, bento, burger and fries, cherries, cookies, sweets, avant garde food, a trout, a cleaver, and a cupcake.

With 220 pages of reviews and tips, over 80 illustrations and the afore-mentioned custom maps of Portland (whose streets do not care if you want to be orderly and label things in a consistent manner) this project was an undertaking, but well worth it. If you’re interested in the guidebook, you can buy it directly at www.bestplacestostuffyourfaces.com. If you’re competitive or like checking things off of lists, you can track your face stuffing progress with the Eat Sheet. Enjoy!

Portland’s 100 Best Places to Stuff Your Faces


For the past five months I have been working on a side project that IS…NOW…FINISHED. Written by Jen Stevenson, it’s a guidebook of all the best places to eat in Portland, Oregon. Between her hilarious writing style, meticulous research (seriously, who else eats three dinners a night?) and single-minded obsession with food, I think this one is a keeper.

Your chance to become a champion face stuffer.

Jen writes the blog Under the Table, and follows the mantra of “if you don’t have anything nice to say, don’t say it at all”. It’s refreshing to work with somebody who focuses on the positive, and we all know it gets a bit tedious to sift through thousands of polarizing Yelp reviews. Instead, Jen only features what she considers is the best, and leaves the rest up to you. How you decide to stuff your face is, as we all know, a personal preference.

A very formal place setting used in a not so formal way.
Primary Diagram: How to Properly Stuff Your Face.

This project was a labor of love in many ways. As a fledgling self-publisher the budget was in the pro-bono range, so instead of cold hard money I accepted a few free meals, a flexible timeline, and a fair amount of creative freedom in exchange for my efforts. Having a single pro-bono project at a time is also a good way to get some kicks that you might not otherwise get from paid projects. Kicks like hand drawing maps of Portland…

Close up of hand-illustrated map of Southeast Portland, including Laurelhurst park, Ladd's addition and all those other trendy areas.
Put a bird on it, Southeast Portland!

To Jen’s credit, she chose the high road in the production phase by printing the book at local Brown Printing instead of producing the book in China or through an online vendor with less material options and size limitations.

Get ready to stuff your face! Lasagna, bento, burger and fries, cherries, cookies, sweets, avant garde food, a trout, a cleaver, and a cupcake.

With 220 pages of reviews and tips, over 80 illustrations and the afore-mentioned custom maps of Portland (whose streets do not care if you want to be orderly and label things in a consistent manner) this project was an undertaking, but well worth it. If you’re interested in the guidebook, you can buy it directly at www.bestplacestostuffyourfaces.com. If you’re competitive or like checking things off of lists, you can track your face stuffing progress with the Eat Sheet. Enjoy!

Moveable Type: Cross Country Adventures in Letterpress Printing


The genesis of this project started quite a ways back, in ’05 or ’06 when Kyle Durrie took a letterpress class from me at the IPRC. I teach there frequently, so I see many students come and go with varying levels of interest in letterpressing. Many dabble a bit but never fully embrace the craft of it, which requires patience, skill and more patience. Kyle, however, decided to make it her mainstay and formed Power and Light Press.

A few years later we both became members of Em Space, a printing and book arts group. There I got to know her a bit better, her effervescent nature and gusto for everything letterpress. So I wasn’t surprised when she put up this Kickstarter video for her latest idea: building a mobile print shop and touring the US teaching letterpress.

The project got funded and I was thrilled to imagine Kyle in her trusty letterpress van on the open road, nothing but her and some moveable type. Wanting to get in on the action, I offered up my computer skills so she could have a logo and website to help make her adventure an even bigger success.

Kyle gave me some inspiration to start with, from which I made this hand drawn 3D type reminiscent of both old building signage and of those interchangeable letters that Gutenberg thought were a good idea. Turns out he was right.

Damn, that's some hot type.
A couple of alternate logotype treatments.

Matthew Johnson also volunteered to help out by setting up a wordpress site that Kyle could update with the latest events from the road. Follow along on her adventures, see when she might stop by your town, or request a visit from one of Portland’s leading ladies of letterpress at www.type-truck.com!

Bar Gelato Logo and Packaging


I looooooooooove to work on food identity and packaging, so when Substance contacted me to help work on a new gelato product, I was psyched! Their long-time client Gelateria Naia was preparing to unveil a gelato in bar form, and needed branding to support their pilot efforts. While Substance managed the project, marketing and created the Bar Gelato website, I was focused on making a custom logotype and labels for their first run in stores.

After lots of sketching, we agreed a “just gelato” approach was best, using a simple and bold type treatment reminiscent of window signage. Orange worked two shifts as a bright and cheerful color that stood out against the bars while nodding to colors used in Naia’s branding.

Created from a scanned type sample called Kent Sans, and altered generously to become Bar Gelato.

To get into the gelato mindset wasn’t hard, as I often think of what’s for dessert after I’ve finished lunch. And I was in luck, because Naia had sent Substance a batch of sample gelato bars, which I nabbed six of for a personal tasting session. And thus began the Great Gelato Hoarding of 2011. Knowing that I only had a limited supply, each night I cut 1″ chunks off of each bar and then stapled shut the cellophane wrapper to keep it fresh for the next “serving”. Out of 6 bars, I made about 30 mini-desserts (except for the hazelnut bar which I ate in one sitting because I couldn’t help myself). These gelato bars are the most delicious thing I’ve tasted in a while!

Nom, nom, nom. There are plenty more flavors in a select central coast California Whole Foods.

The first roll-out of Bar Gelato in San Francisco and other Central Coast California locations has gone very well, and I encourage any of you Californians to stop into a Whole Foods to try a bar or two. OR, buy some and put them in one of those styrofoam coolers made for shipping things like special Danish hotdogs or other perishables, and send them to me. I will take gooood care of them, I promise.

Label close-up and gelato bar seal quartet.

Thanks for having me, Substance…and to any other artisan food creators out there who provide samples to inspire their designers – bring it on!

Island Mist Logo and Illustrations


I’m excited to finally share a project I worked on at the beginning of 2011 for Boyds Coffee. The project entailed updating their logo and branding for Island Mist, a line of iced teas. Their previous logo used the font Papyrus, and the people at Boyds wanted to nix it…I felt like I had hit the designer jackpot! The new logo is a refined version using a “cool pool” border and some slightly retro island-inspired type.

Left: old logo in Papyrus...Right: new logo NOT in Papyrus

Another portion of the project was to create flavor labels for dispensers in restaurants and convenience stores. Most of the competition used giant images of iced tea in a glass, usually splashing out of it with lots of ice everywhere. It kind of looked like watered down coke. It’s my belief that you don’t always have to SHOW people watered down coke to make them want iced tea. So for Island Mist’s new dispenser wraps we chose the next closest thing to induce thirst: a series of summer beach illustrations.

Island Mist iced tea flavors: raspberry herbal iced tea, organic green tea with mango, tropical iced tea, island blend iced tea, green tea, strawberry peach iced tea, and earl grey iced tea.
When I see a tropical beach scene I want two things: sunblock and to know how to swim with my head underwater. But I'm guessing people less peculiar than I will probably want a drink of something refreshing...like maybe an iced tea.

A bevy of spot illustrations were also created to populate the wraps and be used in various point-of-sale and marketing materials. Here are a few of them…

Calling All Timbers Fans!


Recently I had the opportunity to spend a few days with Jelly Helm Studio working on two giant fan murals for the Portland Timbers. You’ve probably seen the official billboards and branding around town, and soon there will be a billboard featuring four fans chosen through popular vote by the general public.

When the namesake of the studio first told me about the project I had about 3,817 internal conniption fits thinking about the size of file it would generate, and then got down to it. Which meant placing photos of 1,200 soccer fans into two 10×15 foot and 7×21 foot murals.

To get into the right mindset, I wore my Timbers-themed outfit, held my own miniature photo shoot and did my best impersonation of a sports fan.

As the 1,201st fan to use this ax, this pose caused a light burning sensation on my tongue that lasted for about three hours. I am not kidding you.

After spending a fair bit of time with the fan photos, the giant grid of Timbers support began to grow on me. I’m not a sports nut, but seeing the range of soccer enthusiasts, from grizzled grandpas to sweet little girls, showed off one of the better sides of sporting culture – solidarity. Here are a few of my favorites… Continue reading “Calling All Timbers Fans!”

Sketchbook Project 2011: Things That Stick


Late last year I signed up for The Sketchbook Project so that I would have a fun extra-curricular activity to fill my spare hours with. The project is organized by Art House Co-Op, and the basic premise is as follows:

    • you buy a blank sketchbook (anybody can participate)
    • fill up your sketchbook according to the theme you chose when purchasing
    • send the sketchbook back to Art House Co-Op
    • all the sketchbooks that are sent in are taken on a national tour, after which…
    • sketchbooks are placed in the Brooklyn Art Library where they can be checked out

As these things usually go, my spare hours dwindled and I was soon left with a looming deadline to fill an entire sketchbook in 2 weeks. From the 20 or so pre-set themes, I had chosen “adhere to me”. So I titled my sketchbook “Things That Stick” and got to work.

Sometimes you just feel like a Label Maker Head.
Only a $5 ticket to get from Anthropologie to some foreboding mountains? Sign me up!
It's the in-betweens that are a stickler.
Grandma, get your gun!
Kind of Tetris-y, but that's not the song *I'm* thinking about.
Peanut butter Rorschach test. Mmmm, sticky.
It's true, I hate this page and almost covered it up, but then I didn't.
Ratty was followed by Ralph, Rufus, Rocky, and Rascal.
There are few things better than leftover campfire smell.
Boys and girls: wooden eyes and a fiery tongue.
Getting closer to that one song.
The guiltiest mosquito I ever did see.
I'm more of a mint person, but this will do.
Let's make this the new Rick Roll.
I knew that cop had somewhere to be.
I think this applies to everybody's experience of Junior High.
Well, duh.
I had to put my hand in traction after this page, and drink a tonic.
You know how it feels.
Thanks for reading "Things That Stick"!

After working so ardently on my sketchbook I was a little sad to see it go, but it was also a bit of a relief. I showed it to a few people who I thought would enjoy it before putting it in the mail, never to be seen again. It was a good exercise in doing something for the experience rather than the results.

Behind The Scenes & Making Of

Since I had procrastinated, the first order of business was to halve the number of pages in my Moleskin from 80 to 40 by doing a fake french-fold by double stick taping every other page together. After getting some basic pagination down, I had figured out that each left facing page would be found images from catalogs, stockbooks, etc., and the right facing pages would be accompanying text.

Tiny thumbnail pagination - good for helping keep all your thoughts in order.

Since I only had one sketchbook and therefore zero room for error, I sketched out most things before drawing or tracing it directly into the sketchbook. Some of the pages I like best (Grandma’s Gun, Boys & Girls, Dreams, A Good Book) were created on the fly with maybe just an outline of something that I then filled in without a plan. The sticky shadow page was inspired by a stint I spent filing at a previous job. After about 3 weeks, I felt like my own head had turned into the very same label maker I was using so diligently to organize an entire room’s worth of documents. I started drawing this poster in memory of what I called File-a-palooza, but never finished it. Here are few more in-progress sketches:

Most of the stock books I had were from Veer or House Industries circa 2003. I used my Whale of a Punch to punch out circles from various pages. The cover circles are from a hand holding a diamond ring, and the back side of the sheet gave me the little pink house on the Dreams page.

Punch, punch, punch.

If you’re interested in checking out the sketchbook project, the tour dates are listed on their website.

Mister Museum, The Debut and Making Of


Mister Museum out for a walk in the woods, comes upon a small creature. They start to talk, and...

At the end of last year I was lucky enough to help create branding for an idea called Mister Museum. Sometimes when a new client crosses your path, you just KNOW it was meant to be. Here is a stylized version of the Bureau’s first meeting with the man behind Mister Museum.

MM:

    I’d like to promote the content that museums and educational institutions curate, but in a more interesting manner so that it engages the general public. Basically, this would be a venture for increasing art and science literacy, with a point of view.

BB:

    LEARNING IS THE COOLEST!

MM:

    My target audience is people that are curious about things in general with access to up-to-date technology.

BB:

    THAT’S ME! SCREW INTERNET EXPLORER 6!

MM:

    I don’t want this to be any old museum-y logo. It should be fun!

BB:

    I LIKE FUN!

As you can see, I was psyched to help build a voice for such an interesting client. We decided a logo, website and e-newsletter were the best things to start Mister Museum off on the right foot. So, I got to work. I started with a typical brainstorming exercise, the word cluster, a very useful tool in case you get stuck in a creative fire swamp. Continue reading “Mister Museum, The Debut and Making Of”